Peter transforms struggling sales teams into thriving ones with a hands-on, results-driven approach. Partnering with senior management, he implements practical strategies that drive measurable, long-term success.
With over 20 years of experience in sales leadership — including key roles at design-driven brands like Vitra and Fritz Hansen — Peter understands what fuels top-performing teams.
In 2010, he founded Linear Structure Ltd to help organizations maximize their sales impact. His tailored, no-fluff approach equips sales leaders and teams with advanced skills to stand out and sell smarter.
