Peter Holland helps businesses turn sales ambition into consistent performance. His work combines practical sales leadership coaching, value-driven sales training, management consulting and communication coaching for leaders who want results that last.
Commercial experience grounded in the real world
Peter brings more than 20 years of commercial experience, including leadership roles with international design brands Vitra and Fritz Hansen. In 2010 he founded Linear Structure Ltd to help organisations strengthen the way they lead, manage and develop sales performance.
A practical approach to sales leadership
Peter works with senior executives, sales managers and teams to replace reactive habits with clear strategy, purposeful communication and everyday accountability. The aim is not a short-lived burst of motivation, but stronger leaders, better customer conversations and repeatable commercial results.
How Peter can help
- Sales leadership coaching for managers moving from individual performance to team development.
- Value-driven sales training that helps teams uncover needs and communicate commercial value.
- Sales management consulting for senior executives seeking clearer strategy, forecasting and productivity.
- Public speaking coaching for confident, credible leadership communication.
- Keynote speaking and workshops for conferences, leadership offsites and sales events.
Want to explore what stronger sales leadership could look like in your organisation? Start a conversation with Peter Holland.
