Summary

BOLON, a globally recognized design-led flooring company, sought to accelerate sales growth following significant investment in its manufacturing facilities.

Challenge

To achieve ambitious growth targets, BOLON needed a stronger global sales strategy to enhance structure, processes, and team capabilities. The challenge was to implement this strategy across diverse sales channels—global key accounts, 

distribution partners, direct sales, and architectural specification. Additionally, improving sales pipeline visibility and forecast accuracy was crucial.

Solution

Working with Peter, the senior management team developed a clear, actionable sales strategy tailored to each channel. By refining objectives, structuring processes, and enhancing coaching and account planning, they improved forecasting, boosted conversions, and strengthened client engagement—ensuring seamless adoption through hands-on implementation.

Impact

Within five months, BOLON saw a 10% increase in sales turnover across direct and partner channels. Profitability improved through higher average pricing, positioning the company ahead of its 2017/18 growth targets.

Testimonials

“Working with Peter has been invaluable for Bolon as we expanded into new markets and grew our sales team. His deep industry expertise helped us refine our sales structure, improve processes, and implement the right tools—ensuring we are well-prepared for future growth.”
Helen Emanuelsson – Chief Marketing & Sales Officer

“Working with Peter elevated our sales approach, challenging our team to take new steps toward success. His deep experience, insightful questions, and ability to both support and challenge individuals made a lasting impact—I wouldn’t hesitate to work with him again.”
EvaCarin Mattsson – Head of Sales Direct Markets