Summary

By refining its sales process and enhancing client communication, Deltalight increased sales, improved forecasting, and doubled conversion rates.

Challenge

Deltalight struggled with sales pipeline visibility and accountability, focusing more on product introductions than client needs. This limited differentiation and missed opportunities for tailored solutions and increased sales.

Solution

Working with Peter, Deltalight quickly improved three key areas:

• Sales Process Clarity – Defined clear sales stages in CRM for full team alignment.
• Forecast Accuracy – Developed a structured sales process that the team saw value in following.
• Client Engagement – Shifted focus from product pitching to client-centered conversations.

Enhanced sales team communication, stronger questioning and active listening skills, enabled deeper client insights, delivering more relevant, high-value solutions.

Impact

The new approach doubled conversion rates from 25% up to 50%. The sales team exceeded its £5.5M target, with one salesperson achieving 400% growth, increasing sales from £300K to £1.2M in 12 months.

Testimonials

Peter’s expertise in the Architectural and Design industry gave us a clear sales structure and improved project tracking. His hands-on support delivered real results, and I look forward to continuing our growth.
— Andy Barnett, UK Sales Director, Deltalight UK Ltd