In a world full of sales noise, real intent cuts through. The best-performing outreach isn’t rushed or robotic—it’s thoughtful, relevant, and human.

Over the last year, I’ve seen one thing consistently deliver results across design-led manufacturers, medical tech firms, and IT services: quality persistence. It’s not about chasing. It’s about showing up with value—over time—in a way that respects your prospect’s world.

Start With Relevance

Before sending anything, take the time to understand your prospect. What are they engaging with on LinkedIn? What are they posting about? What do you already know about their market pressures?

A Sales Director wrestling with unpredictable forecasts won’t respond to a generic pitch. But when you share how a similar business improved forecast accuracy from 65% to 90%, you’ve got their attention.

Build a Multi-Channel Sequence That Adds Value

A well-timed email. A personalised video. A short LinkedIn voice note. A case study that speaks directly to their challenge. This isn’t about bombarding someone—it’s about showing them you’ve done your homework.

For example, over a 28-day sequence, I’ll deliver:

• Tangible client success stories (like SOLUS growing from £11M to £19M)
• Insightful comparisons (product pushers vs. problem solvers)
• Friendly check-ins via phone, WhatsApp, and LinkedIn

Each message has a purpose. Each channel reinforces the message. But above all, the tone stays human, not salesy.

Respect the Timing

Some prospects don’t respond straight away—not because they’re not interested, but because they’re watching. They want to know: Are you serious? Are you someone I could trust with my team?

So pace it right. Seven touchpoints in seven days is spam. 

Seven thoughtful, insight-driven touches over 30 days is relationship building.

What Quality Persistence Looks Like

It looks like:

• Not giving up after one message.
• Using stories and case studies they’ll actually care about.
• Switching up your media to suit them—not just what’s easy for you.
• Leaving the door open, not slamming it shut.

You’re not chasing a sale. You’re proving over time that you’re someone worth having a conversation with.

And when they’re ready, they’ll come back—because you didn’t treat them like a lead. You treated them like a future partner.

If you’d like to see the full 28-day outreach campaign or explore what results could look like for your team, drop me a message. I’ll share a couple of stories that might just resonate.