
Set Your Sails: Why Uncertain Times Are the Best Time to Level Up Your Sales Team
Sales Director 1:
You know, everywhere you look lately it’s recession this, downturn that. Feels like every headline is trying to convince us to freeze, pause, or panic.
Sales Director 2:
Yeah, and I get it—uncertainty makes people nervous. But I’ve been thinking… when the pressure’s on, that’s exactly when we need to double down on the fundamentals. Especially our sales teams.

Sales Director 1:
Exactly. It’s like this—we’re all facing the same economic headwinds. But how we respond? That’s the difference. Same wind blows to us all, but it’s how you set your sails that determines whether you stall or surge forward.
Sales Director 2:
Let’s be honest: in times like these, some companies get hesitant. They procrastinate. Cut training. Pause development plans. I’ve already heard that kind of thinking creeping into conversations this month.
Sales Director 1:
But think about it—if your football team were on a losing streak, would you shut down training and tell the players to figure it out on their own?
Sales Director 2:
(Laughs) Only if you wanted to guarantee more losses! Yet that’s the exact logic some execs are applying right now. It’s backwards.
Sales Director 1:
Truth is, when others pull back, it creates space—your opportunity to step up. To sharpen your team’s skills, improve your sales process, and win a greater share of the deals that are still out there.
Sales Director 2:
And let’s be frank, when everything’s going smoothly, most teams don’t stop to assess or improve. We all get a bit comfortable. But when results dip? Suddenly, the cracks show.
Sales Director 1:
So why don’t we use the next 60 days to dial in what is within our control? Maybe it’s your discovery questions, your follow-up process, or how you qualify leads. Most of these changes don’t require huge investment—just a shift in focus.
Sales Director 2:
Totally agree. Some of the biggest breakthroughs I’ve seen come when leaders simply step back and look at their sales engine with fresh eyes.
Sales Director 1:
So here’s the question: Are you willing to explore the blind spots that might be costing you sales you should be winning?
Next Step..?
If the answer’s yes, let’s talk. No hard pitch—just a conversation to explore what a new game plan for success could look like.
Let’s set the sails. Book a call, and let’s build your plan to grow—regardless of the weather.