Sales leadership coaching

If you’re like many of the senior execs I work with, you already know this: your sales managers are the make-or-break factor in building a high-performance sales culture. But here’s the problem—too often, those managers were promoted because they were great salespeople… not because they were ready to lead.

The result?
They end up firefighting instead of leading. Chasing numbers instead of developing their teams. And while they’re grinding it out, your sales results—and your people—start to suffer.

That’s where I come in.

My sales leadership coaching is designed to help your managers make the shift from top performer to team developer. I work directly with them to build the skills, confidence, and mindset they need to lead with purpose—and deliver results through their teams, not just their own efforts.

Here’s what we focus on:

✅ Results-driven coaching skills
Your managers will learn practical coaching techniques they can use every day to unlock their team’s potential and drive better performance—consistently.

✅ From firefighting to strategic leadership
We’ll move them out of reactive mode and into proactive leadership—where they focus on the big picture and create long-term, sustainable success.

✅ Building a culture of accountability
I help them instil ownership and accountability at every level of the team, so expectations are clear and results follow.

✅ Advanced communication & emotional intelligence
We work on developing their ability to connect, influence, and inspire—whether it’s motivating a struggling rep or managing up to senior leadership.

✅ Stronger teams, better retention
Great managers build great teams. By becoming better coaches and leaders, your managers will improve motivation, engagement, and retention—reducing turnover and building a culture people want to be part of.

At the end of the day, great managers aren’t born—they’re developed. And when you invest in your sales leaders, you lay the groundwork for consistent, long-term sales success.

If you’re ready to strengthen your leadership bench and build a culture of high performance, let’s have a conversation.

Testimonial:
“In a fast-paced, competitive sales environment, it’s easy to become reactive. Working with Peter allowed us to step back, define our strategy, and focus our sales efforts—driving significant company growth. What was once ad hoc is now structured, enabling us to scale effectively.
Peter’s flexible approach and ability to tailor his methods to our specific needs have been invaluable to me and the team.”
— Tony Browne, Managing Director, Fagerhult Lighting